This insight summarizes each insight in the report. If comparison locations have been added to the report, this insight also compares the subject location to any comparison locations for each data set and provides an overall similarity score. Similarity scores highlight the similarities and differences between the subject site and comparison sites.

Average vehicle traffic by day of the week and by hour for a selected road segment

Population residing in single-family or multi-family homes.

See where people are coming from to get to your location.

Highlights the block groups where people who visit this location live.

A mapping of census block groups to the number of visitors to the subject site whose work location is in each census block group, as indicated by where the visitor's mobile device "lives" during the day. Only block groups with at least 5 known visitors are shown.

Quarterly historical total number of employees (often referred to as daytime population). Daytime population is a key metric for understanding the density of an area during the day. Many businesses, like fast casual restaurants, need a strong daytime population to draw from to assist with store revenue. Growth or decline of employee populations over time can indicate whether a "daytime" market seems to have room to grow or is actually in decline.

Historical counts and forecasts of number of households in an area.

Residential population by educational achievement. The number of years of formal education for all people over the age of 25 is based on of the highest grade completed, as reported by the U.S. Census American Community Survey. Educational achievement can be used to determine the employee pool upon which to hire from. For instance, high tech firms will seek a higher concentration of college educated people than a manufacturing firm.

Population broken down by ethnicity. Ethnicity illustrates the diversity of an area of an area and can assist businesses and potential businesses in understanding the potential demand for products and services, therefore allowing retailers to target their offerings to the consumer pool.

Historical, and current mean home value. Home values are a reflection of the local economy. Rising home values indicate that the local economy is growing and that demand exceeds supply. Home Values are determined in a fashion similar to income estimates. Home and associated values that existed as of April 2010 are updated using data from the Federal Housing Finance Agency (FHFA). These values are based on same-home selling prices occurring over time, the FFIEC’s mortgage values and actual selling prices, and U.S. Census American Community Survey estimates.

Between Google and Bing, 90% of Americans use search engines. Americans who use search engines make more than 13 billion searches per month. The terms people search for have been shown to correlate with a broad range of needs and preferences, from politics to health problems to purchase intent. Number of searches, also called search volume, is representative of consumer demand. Using search volumes, consumer demand can be directly measured and captured. Searches for a given business category represent individuals actively looking for something they currently want or need. Use search volumes to find locations that both have a large number of searches for your business category and achieve the highest market share relative to the total number of searches. This insight provides number of searches by people within a trade area over the last 30 days by business category. To provide a complete picture, we also include searches by people who are n