IdealSpot Report

www.IdealSpot.com

Subscription: Pro

University Campus - West


Prepared on August 29, 2018


Contents

Contents

Pro Report

This is an example of the type of insights and features you'll get when you have a Pro Subscription. In a Pro report, you get everything in the Growth plan plus Custom Insights, Bulk Data Exports, Territory Planning, Custom Data Uploads, and Assigned Account Manager.

Average Annual Daily Traffic


I 35;US 290 (S) / I 35;US 290 (N)

176,710



Average Annual Daily Traffic


East 7th Street (W) / East 7th Street (E)

18,854



Mobile GPS Trips


Search destination trips to within a 1000 meter ring around the location


Age Trends


5 minute drivetime


YR2000Q1

Category Us Travis county, tx Location b Seattle 7101-7299 arroyo seco University campus - west
Under 5 (people) 19,332,664.00 (6.78%) 58,491.00 (7.20%) 651.00 (6.84%) 1,037.00 (1.96%) 465.00 (5.73%) 113.00 (0.73%)
5 to 14 (people) 33,584,712.00 (11.77%) 85,406.00 (10.51%) 866.00 (9.10%) 907.00 (1.72%) 502.00 (6.19%) 143.00 (0.93%)
14 to 18 (people) 20,292,950.00 (7.11%) 48,648.00 (5.98%) 482.00 (5.06%) 874.00 (1.65%) 319.00 (3.93%) 101.00 (0.65%)
18 to 22 (people) 16,171,784.00 (5.67%) 64,970.00 (7.99%) 657.00 (6.90%) 4,225.00 (8.01%) 359.00 (4.42%) 9,396.00 (61.31%)
22 to 25 (people) 11,304,561.00 (3.96%) 53,413.00 (6.57%) 689.00 (7.24%) 4,169.00 (7.90%) 482.00 (5.94%) 2,290.00 (14.94%)
25 to 30 (people) 19,467,980.00 (6.82%) 87,303.00 (10.74%) 901.00 (9.46%) 8,318.00 (15.77%) 1,039.00 (12.81%) 1,272.00 (8.30%)
30 to 35 (people) 20,615,618.00 (7.23%) 73,616.00 (9.06%) 943.00 (9.90%) 7,025.00 (13.32%) 933.00 (11.50%) 562.00 (3.66%)
35 to 40 (people) 23,343,956.00 (8.18%) 71,886.00 (8.84%) 763.00 (8.01%) 5,217.00 (9.89%) 885.00 (10.91%) 357.00 (2.32%)
40 to 45 (people) 23,071,652.00 (8.09%) 66,662.00 (8.20%) 735.00 (7.72%) 4,283.00 (8.12%) 642.00 (7.92%) 213.00 (1.39%)
45 to 50 (people) 20,410,284.00 (7.15%) 56,618.00 (6.97%) 534.00 (5.61%) 3,613.00 (6.85%) 656.00 (8.09%) 250.00 (1.63%)
50 to 55 (people) 17,623,070.00 (6.18%) 43,088.00 (5.30%) 480.00 (5.04%) 3,006.00 (5.70%) 431.00 (5.31%) 200.00 (1.30%)
55 to 60 (people) 13,568,821.00 (4.75%) 27,789.00 (3.42%) 337.00 (3.54%) 2,419.00 (4.58%) 221.00 (2.72%) 84.00 (0.54%)
60 to 65 (people) 10,948,129.00 (3.83%) 19,967.00 (2.45%) 229.00 (2.40%) 1,472.00 (2.79%) 194.00 (2.39%) 60.00 (0.39%)
65 to 75 (people) 18,743,196.00 (6.57%) 30,023.00 (3.69%) 605.00 (6.35%) 2,670.00 (5.06%) 541.00 (6.67%) 130.00 (0.84%)
75 plus (people) 16,656,260.00 (5.84%) 24,415.00 (3.00%) 532.00 (5.59%) 3,331.00 (6.31%) 703.00 (8.67%) 139.00 (0.90%)

YR2017Q2

Category Us Travis county, tx Location b Seattle 7101-7299 arroyo seco University campus - west
Under 5 (people) 20,805,293.00 (6.33%) 104,138.00 (8.62%) 1,318.00 (9.37%) 6,927.00 (8.66%) 869.00 (9.72%) 1,004.00 (4.62%)
5 to 14 (people) 37,052,474.00 (11.28%) 155,597.00 (12.88%) 1,313.00 (9.33%) 4,275.00 (5.34%) 1,009.00 (11.29%) 439.00 (2.02%)
14 to 18 (people) 16,967,818.00 (5.16%) 60,659.00 (5.02%) 324.00 (2.30%) 537.00 (0.67%) 235.00 (2.62%) 70.00 (0.32%)
18 to 22 (people) 21,057,431.00 (6.41%) 89,055.00 (7.37%) 849.00 (6.03%) 3,325.00 (4.15%) 360.00 (4.02%) 12,657.00 (58.25%)
22 to 25 (people) 13,061,005.00 (3.97%) 38,948.00 (3.22%) 410.00 (2.91%) 1,959.00 (2.44%) 155.00 (1.73%) 1,918.00 (8.82%)
25 to 30 (people) 20,617,214.00 (6.27%) 74,600.00 (6.17%) 949.00 (6.74%) 6,137.00 (7.67%) 405.00 (4.53%) 2,309.00 (10.62%)
30 to 35 (people) 20,680,941.00 (6.29%) 95,342.00 (7.89%) 1,519.00 (10.80%) 11,035.00 (13.79%) 697.00 (7.79%) 1,759.00 (8.09%)
35 to 40 (people) 20,601,152.00 (6.27%) 99,290.00 (8.21%) 1,568.00 (11.15%) 10,550.00 (13.19%) 891.00 (9.96%) 477.00 (2.19%)
40 to 45 (people) 20,413,002.00 (6.21%) 91,387.00 (7.56%) 1,215.00 (8.64%) 7,351.00 (9.19%) 876.00 (9.80%) 258.00 (1.18%)
45 to 50 (people) 20,936,772.00 (6.37%) 81,151.00 (6.71%) 944.00 (6.71%) 5,554.00 (6.94%) 720.00 (8.05%) 179.00 (0.82%)
50 to 55 (people) 22,143,607.00 (6.74%) 74,257.00 (6.14%) 818.00 (5.81%) 4,736.00 (5.92%) 560.00 (6.26%) 149.00 (0.68%)
55 to 60 (people) 22,346,838.00 (6.80%) 68,834.00 (5.69%) 771.00 (5.48%) 4,314.00 (5.39%) 546.00 (6.10%) 141.00 (0.64%)
60 to 65 (people) 20,309,899.00 (6.18%) 59,363.00 (4.91%) 694.00 (4.93%) 3,855.00 (4.82%) 533.00 (5.96%) 122.00 (0.56%)
65 to 75 (people) 30,481,217.00 (9.28%) 77,102.00 (6.38%) 865.00 (6.15%) 5,477.00 (6.84%) 639.00 (7.15%) 170.00 (0.78%)
75 plus (people) 20,909,944.00 (6.36%) 38,313.00 (3.17%) 500.00 (3.55%) 3,941.00 (4.92%) 445.00 (4.97%) 74.00 (0.34%)

YR2022Q1

Category Us Travis county, tx Location b Seattle 7101-7299 arroyo seco University campus - west
Under 5 (people) 20,909,207.00 (6.12%) 98,363.00 (7.58%) 1,252.00 (8.08%) 7,484.00 (8.09%) 676.00 (7.52%) 1,234.00 (5.52%)
5 to 14 (people) 37,740,986.00 (11.05%) 181,835.00 (14.02%) 2,203.00 (14.23%) 11,261.00 (12.17%) 1,403.00 (15.61%) 1,282.00 (5.74%)
14 to 18 (people) 16,925,718.00 (4.95%) 67,969.00 (5.24%) 453.00 (2.92%) 1,067.00 (1.15%) 358.00 (3.98%) 96.00 (0.43%)
18 to 22 (people) 20,751,595.00 (6.07%) 97,345.00 (7.50%) 921.00 (5.94%) 3,609.00 (3.90%) 425.00 (4.72%) 12,480.00 (55.92%)
22 to 25 (people) 13,991,029.00 (4.09%) 44,084.00 (3.40%) 351.00 (2.26%) 1,225.00 (1.32%) 123.00 (1.36%) 1,636.00 (7.33%)
25 to 30 (people) 22,082,185.00 (6.46%) 67,467.00 (5.20%) 626.00 (4.04%) 2,434.00 (2.63%) 224.00 (2.49%) 455.00 (2.03%)
30 to 35 (people) 20,735,141.00 (6.07%) 74,639.00 (5.75%) 962.00 (6.21%) 6,458.00 (6.98%) 390.00 (4.33%) 2,060.00 (9.23%)
35 to 40 (people) 20,799,617.00 (6.09%) 95,084.00 (7.33%) 1,552.00 (10.02%) 11,984.00 (12.95%) 674.00 (7.49%) 1,642.00 (7.35%)
40 to 45 (people) 20,794,198.00 (6.09%) 99,711.00 (7.69%) 1,613.00 (10.42%) 11,609.00 (12.54%) 850.00 (9.45%) 453.00 (2.02%)
45 to 50 (people) 20,625,865.00 (6.04%) 92,471.00 (7.13%) 1,256.00 (8.11%) 8,038.00 (8.68%) 837.00 (9.31%) 248.00 (1.11%)
50 to 55 (people) 21,024,171.00 (6.15%) 82,165.00 (6.33%) 965.00 (6.23%) 5,992.00 (6.47%) 684.00 (7.61%) 167.00 (0.74%)
55 to 60 (people) 22,052,896.00 (6.46%) 74,636.00 (5.75%) 808.00 (5.21%) 5,013.00 (5.41%) 527.00 (5.86%) 140.00 (0.62%)
60 to 65 (people) 21,996,794.00 (6.44%) 68,296.00 (5.26%) 756.00 (4.88%) 4,485.00 (4.84%) 509.00 (5.66%) 129.00 (0.57%)
65 to 75 (people) 35,943,298.00 (10.53%) 101,404.00 (7.82%) 1,145.00 (7.39%) 7,012.00 (7.57%) 862.00 (9.59%) 190.00 (0.85%)
75 plus (people) 24,938,937.00 (7.30%) 51,042.00 (3.93%) 614.00 (3.96%) 4,838.00 (5.22%) 446.00 (4.96%) 103.00 (0.46%)

YR2027Q1

Category Us Travis county, tx Location b Seattle 7101-7299 arroyo seco University campus - west
Under 5 (people) 21,450,383.00 (6.04%) 92,798.00 (6.69%) 1,031.00 (6.16%) 6,108.00 (6.01%) 502.00 (5.41%) 1,044.00 (4.52%)
5 to 14 (people) 38,496,892.00 (10.84%) 187,969.00 (13.55%) 2,535.00 (15.16%) 15,269.00 (15.03%) 1,372.00 (14.78%) 2,041.00 (8.84%)
14 to 18 (people) 17,282,428.00 (4.86%) 83,406.00 (6.01%) 986.00 (5.89%) 4,699.00 (4.62%) 654.00 (7.04%) 414.00 (1.79%)
18 to 22 (people) 20,814,096.00 (5.86%) 105,472.00 (7.60%) 1,112.00 (6.65%) 4,408.00 (4.33%) 587.00 (6.32%) 12,522.00 (54.25%)
22 to 25 (people) 14,148,207.00 (3.98%) 49,535.00 (3.57%) 333.00 (1.99%) 1,091.00 (1.07%) 149.00 (1.60%) 1,631.00 (7.06%)
25 to 30 (people) 22,761,851.00 (6.41%) 78,557.00 (5.66%) 614.00 (3.67%) 1,760.00 (1.73%) 276.00 (2.97%) 220.00 (0.95%)
30 to 35 (people) 22,465,532.00 (6.32%) 69,235.00 (4.99%) 620.00 (3.70%) 2,303.00 (2.26%) 225.00 (2.42%) 321.00 (1.39%)
35 to 40 (people) 21,034,137.00 (5.92%) 75,950.00 (5.47%) 964.00 (5.76%) 6,683.00 (6.57%) 393.00 (4.23%) 1,970.00 (8.53%)
40 to 45 (people) 21,088,415.00 (5.94%) 96,577.00 (6.96%) 1,601.00 (9.57%) 12,794.00 (12.59%) 680.00 (7.32%) 1,593.00 (6.90%)
45 to 50 (people) 21,080,335.00 (5.93%) 101,449.00 (7.31%) 1,685.00 (10.08%) 12,388.00 (12.19%) 855.00 (9.21%) 444.00 (1.92%)
50 to 55 (people) 20,796,027.00 (5.85%) 94,000.00 (6.77%) 1,303.00 (7.79%) 8,477.00 (8.34%) 834.00 (8.98%) 239.00 (1.03%)
55 to 60 (people) 21,039,724.00 (5.92%) 82,975.00 (5.98%) 968.00 (5.79%) 6,181.00 (6.08%) 674.00 (7.26%) 163.00 (0.70%)
60 to 65 (people) 21,827,239.00 (6.14%) 74,511.00 (5.37%) 799.00 (4.78%) 5,080.00 (5.00%) 512.00 (5.51%) 130.00 (0.56%)
65 to 75 (people) 39,948,654.00 (11.25%) 121,768.00 (8.78%) 1,333.00 (7.97%) 8,124.00 (7.99%) 963.00 (10.37%) 207.00 (0.89%)
75 plus (people) 30,753,214.00 (8.66%) 72,285.00 (5.21%) 831.00 (4.97%) 6,204.00 (6.10%) 603.00 (6.49%) 138.00 (0.59%)

Competition (1 mile ring)


Map locations for competition and other businesses by name and business category.


Id Business name Address Website Categories Distance
4ab50c16f964a5202e7220e3 Darrell K Royal-Texas Memorial Stadium 2100 San Jacinto Blvd. Austin, TX 78712 United States College Football Field 0.9 mi.
451a1f5cf964a5205b3a1fe3 Bass Concert Hall 2350 Robert Dedman Dr (E 23rd St) Austin, TX 78712 United States Performing Arts Venue 0.94 mi.
47a1bb5ef964a520794d1fe3 The Blanton Museum of Art 200 E Martin Luther King Jr Blvd (at Congress Ave) Austin, TX 78701 United States Art Museum 0.72 mi.
4d8252cf1ec4224bdd0ed992 Bullock Museum IMAX Theatre 1800 Congress Ave Austin, TX 78701 United States Movie Theater 0.71 mi.
4c76fcf408caef3b7fdecebd House Park Field 1301 Shoal Creek Blvd (Lamar Blvd) Austin, TX 78701 United States Soccer Stadium 0.67 mi.
49f76669f964a520976c1fe3 Spiderhouse Ballroom 2906 Fruth St (at W 29th St) Austin, TX 78705 United States Music Venue 0.58 mi.
4a9daff4f964a520f13820e3 Union Underground 2247 Guadalupe (24th St) Austin, TX 78705 United States Student Center 0.34 mi.
4ac14abff964a520959620e3 Harry Ransom Center (HRC) University of Texas at Austin (300 West 21st Street) Austin, TX 78705 United States Museum 0.43 mi.
4a19de11f964a520627a1fe3 Bullock Texas State History Museum 1800 Congress Ave (at Martin Luther King Jr Blvd) Austin, TX 78701 United States History Museum 0.71 mi.
40b13b00f964a5205af71ee3 Cactus Cafe 2247 Guadalupe St (at 24th) Austin, TX 78705 United States Music Venue 0.33 mi.
40b13b00f964a520adf31ee3 Hole In The Wall 2538 Guadalupe St Austin, TX 78705 United States Rock Club 0.35 mi.
54a7c6df498e87a65dc8a35b Austin Panic Room 1204 Salina St Austin, TX 78702 United States General Entertainment 0.81 mi.
4fb2ed83e4b0d1c733dd6a3b HOPE Outdoor Gallery 1049 Baylor St (10th St) Austin, TX 78703 United States Art Gallery 0.89 mi.
58f39477e1f0aa20f76fbe81 Texas Star Austin, TX United States Outdoor Sculpture 0.73 mi.
4e84e29e6d86b662864287d8 The Texas Spirit Theater at the Bullock Texas State History Museum 1800 Congress Ave Austin, TX 78701 United States Movie Theater 0.72 mi.
4efe96ba2c5b66f33b211d3d Stonewall Jackson's Cabin Austin, TX 78703 United States Historic Site 0.32 mi.
58f50efd286fda4cc9cd09ee Ellsworth Kelly's Austin Austin, TX United States Art Museum 0.69 mi.
4d3b379a979ea143545099fc Hi How Are You? Mural 21st St. (Guadalupe St.) Austin, TX United States Public Art 0.39 mi.
4b735e4bf964a5200aab2de3 Texas Federation of Women's Clubs 2312 San Gabriel St Austin, TX 78705 United States General Entertainment 0.1 mi.
4b6a1b78f964a5201ac82be3 Bates Recital Hall Austin, TX 78705 United States Concert Hall 0.98 mi.
4b9d12bef964a5203e8d36e3 Segway Nation 1108 Lavaca St #100 Austin, TX 78701 United States General Entertainment 0.96 mi.
4b65efe6f964a5209d092be3 Scottish Rite Theatre 207 W 18th St (Lavaca) Austin, TX 78701 United States Theater 0.66 mi.

Customer Summary


This insight summarizes each insight in the report. If comparison locations have been added to the report, this insight also compares the subject location to any comparison locations for each data set and provides an overall similarity score. Similarity scores highlight the similarities and differences between the subject site and comparison sites.


Appendix

Insight Types


Text Block

This insight adds a simple text block for notes or any other text that you would like to add to your report

Market Void

Knowing which business categories are needed most in a trade area helps property owners fill vacancies with businesses that have the best chances of success, and helps retailers determine whether their business category is highly desired in a trade area relative to national norms. If a business category is over-served, there will be strong competition for the consumer from other similar businesses. If it is underserved, then demand exceeds supply and there is an open opportunity. To calculate market void, we rank every location in the US by supply and demand saturation across 500 business categories, then determine the percentile of each location's rank. A value of 100 means "put a location here, now", and a value of 0 means "avoid this location at all costs". A value of 50 means that supply meets demand. We show the top 10 underserved categories to help you determine which business categories are most needed at your subject location.

Search Engine Demand

Between Google and Bing, 90% of Americans use search engines. Americans who use search engines make more than 13 billion searches per month. The terms people search for have been shown to correlate with a broad range of needs and preferences, from politics to health problems to purchase intent. Number of searches, also called search volume, is representative of consumer demand. Using search volumes, consumer demand can be directly measured and captured. Searches for a given business category represent individuals actively looking for something they currently want or need. Use search volumes to find locations that both have a large number of searches for your business category and achieve the highest market share relative to the total number of searches. This insight provides number of searches by people within a trade area over the last 30 days by business category. To provide a complete picture, we also include searches by people who are not currently in the trade area but are searching for products and services in the area.

Social Media Interest

Eighty percent of Americans regularly use social media. Activities taken on social media, whether "liking" a page, checking in to a venue, or publicly commenting on a post, are powerful indicators of interest in a business's products or services. Interest is a necessary prerequisite to any purchase. This insight shows number of people on social media within a trade area expressing interest for each of five-hundred business categories over the last 30 days.

Vehicle Traffic

Average vehicle traffic by day of the week and by hour for a selected road segment

Mobile GPS Trips

See where people are coming from to get to your location.

Home Value

Median home value and number of households per home value bucket.

Crime Index

Crime index for the area relative to the national average. Compiled by the FBI, the Crime Index is an estimation of the overall level of crime in a given city or a country. The national average per crime is 1. A score of less than 1 indicates a lower crime rate compared to the national average, a score higher than 1 indicates a higher crime rate. Law enforcement agencies that participate in the Uniform Crime Reporting (UCR) Program forward crime data through their state UCR Programs in 46 states and the District of Columbia. Local agencies in those states that do not have a state program submit crime statistics directly to the FBI, who in turn provides continuous guidance and support to those participating agencies. The state UCR Programs function as liaisons between local agencies and the FBI. Many states have mandatory reporting requirements, and many state UCR Programs collect data beyond those typically called for by the national UCR Program to address crime problems specific to their particular jurisdictions.

Total Households (over time)

Historical counts and forecasts of number of households in an area.

Household Size

Household size describes the number of people living in a typical home, including children, parents, grandparents, and any other long-term residents that may live in a single home.

Household Income

Median and average household income alongside number of households per income bracket.

Home Value (over time)

Historical, and current mean home value. Home values are a reflection of the local economy. Rising home values indicate that the local economy is growing and that demand exceeds supply. Home Values are determined in a fashion similar to income estimates. Home and associated values that existed as of April 2010 are updated using data from the Federal Housing Finance Agency (FHFA). These values are based on same-home selling prices occurring over time, the FFIEC’s mortgage values and actual selling prices, and U.S. Census American Community Survey estimates.

Housing Ownership

Number of households rented, owned, and vacant.

Mortgage Risk

This measure will allow you to evaluate those neighborhoods that surpass the mortgage lender target of 2.5 and therefore whose economic situation might offset their ability to be active consumers.

Employee Count by Category

The number of employees in the area for a list of business categories. This insight illustrates the distribution of the workforce and is an indication of the pool of experienced employees for each business category. Employee counts are determined using data from the U.S. Bureau of Labor Statistics and U.S. Census Bureau.

Residential Population (over time)

Population residing in single-family or multi-family homes.

Total Employee Count

Quarterly historical total number of employees (often referred to as daytime population). Daytime population is a key metric for understanding the density of an area during the day. Many businesses, like fast casual restaurants, need a strong daytime population to draw from to assist with store revenue. Growth or decline of employee populations over time can indicate whether a "daytime" market seems to have room to grow or is actually in decline.

Daytime Population

Daytime population data provides businesses with an accurate view of the distribution of people during the day and provides a better understanding of the type of persons within the store’s trade area. By convention, daytime population equates with number of employees in an area. Where our Daytime Population Trends insight shows number of employees over time, Daytime Population Breakdown expands to several other important groups that comprise the actual total daytime population. The true daytime population of a trade area is the sum of the following subcategories: retired and disabled people, homemakers and working age people not in the labor force, unemployed people, employed people, persons working at home (both self-employed and employed by a company), children at home (typically preschool), and students (Pre-K to 12th and post-secondary, including college and vocational). Daytime population subcategories are derived from their relevant federal agencies. Some people can be classified as falling within more than one subcategory of daytime population. For example, people working at home who are disabled. As a result, some people may be counted twice. This double-counting results in the daytime population being approximately 6% higher than our population counts.

Transient Population (over time)

Population residing in a hotel or RV (Recreational Vehicle) for at least 1 night.

Age by Gender

A breakdown of the total population by age and gender. This insight highlights the distribution by age and gender to see if an area skews older or younger. This allows businesses to make informed business decisions by allowing them to tailor services and merchandising towards the dominant age groups. Age is determined through a traditional cohort survival analysis. This analysis looks at each age distribution within a race category and applies the appropriate birth and survival rates as determined by the NCHS (National Center for Health Statistics). Categorized results are then balanced back to the base population using an iterative redistribution algorithm. Information from the NCES (National Center for Education Statistics) is also applied to validate the age distribution of school-age children. U.S. Census estimates are used to validate all other age ranges.

Youth Age by Year

A breakdown of youth population (ages 0 - 21) by age and gender

Age Trends

Age Trends divides the population into age buckets (e.g. "Under 5", "5 - 14", etc) and provides a population count for each bucket from 2000 and 2017, and regression-based projections for 2022 and 2027. Age is determined through a cohort survival analysis using U.S. Census, National Center for Health Statistics, and National Center for Education Statistics data.

Occupation

Total number of people within the trade area with the selected occupations (across several hundred categories)

Ancestry

Residential population broken down into 28 ancestries including Hispanic, Asian, European, and Native American subgroups. Understanding the ancestry of an area helps businesses tailor their offerings to the available consumer pool. Ancestry indicates culture. While America is well known as a "melting pot", ancestry-based subcultures retain different culinary, entertainment, and socializing preferences. Ethnicity is often used to approach these topics in conventional demographic analysis, but ethnicity tends to ignore true cultural heritage in favor of over-simplified aggregations of highly distinct cultures. Ancestry provides a much more granular image of the cultural profile of an area.

Ethnicity

Population broken down by ethnicity. Ethnicity illustrates the diversity of an area of an area and can assist businesses and potential businesses in understanding the potential demand for products and services, therefore allowing retailers to target their offerings to the consumer pool.

Language

Break down the population by those who speak one or more of 18 available languages.

Educational Achievement

Residential population by educational achievement. The number of years of formal education for all people over the age of 25 is based on of the highest grade completed, as reported by the U.S. Census American Community Survey. Educational achievement can be used to determine the employee pool upon which to hire from. For instance, high tech firms will seek a higher concentration of college educated people than a manufacturing firm.

Gender

Gender distribution forecasted over the next 10 years. Retailers have an interest in understanding the gender makeup of an area due to the differences in how men and women approach shopping. With this insight, they can better customize and appeal to both sets of consumers. Gender estimates are determined through a traditional cohort survival analysis using data from the U.S. Census, National Center for Health Statistics, and National Center for Education Statistics.

Generations

A breakdown of the total population into societal generations. Generations are generally considered to be about thirty years, during which children are born and grow up, become adults, and begin to have children of their own. Generational differences often occur between one generation and another regarding beliefs, politics, experiences, and values. The generations in this insight are calculated from U.S. Census age data using the years sociologists generally agree mark the beginning and ends of each generation.

Gross Domestic Product

Quarterly historical gross domestic product estimates in thousands of U.S. dollars.

Establishment Count (over time)

Total number of businesses and establishments within the defined trade area over the past eight quarters. Business growth or contraction is a reflection of the economic conditions for a particular area. Areas experiencing an increase in new businesses or businesses moving into an area suggest favorable economic conditions. Business unit estimates from the three U.S. agencies (U.S. Census, Bureau of Labor Statistics, U.S. Postal Service) are analyzed in a sophisticated mathematical process that correlates the three databases. The end result is a single workplace estimate for each market. The estimate is then expanded to the current quarterly timeframe using ZIP+4 postal data and historical averages. This is done at the market level, not at the national level. Workplace estimates are more relevant for market research purposes when they are analyzed down to the local level.

Establishment Counts by Category

Total number of businesses within the defined trade area by business category. Evaluating the number of businesses by category allows you to not only gauge the amount of competition for a given area but can also shed light on complimentary businesses. Business unit estimates from the three U.S. agencies (U.S. Census, Bureau of Labor Statistics, U.S. Postal Service) are analyzed in a sophisticated mathematical process that correlates the three databases. The end result is a single workplace estimate for each market. The estimate is then expanded to the current quarterly timeframe using ZIP+4 postal data and historical averages. This is done at the market level, not at the national level. Workplace estimates are more relevant for market research purposes when they are analyzed down to the local level.

Competition

Map locations for competition and other businesses by name and business category.

Employee Salaries

Breakdown of resident salaries across all industries. This insight measures the strength of workers’ salaries relative to one another and provides a visual representation of the potential economic vitality of an area using data from the U.S. Bureau of Labor Statistics.

Weekly Per-Capita Spending

Weekly Per Capita Consumer spending within the location's trade area by category.

Vehicles per Household

Number of vehicles owned or leased by a household.

Seasonal Population (over time)

Population residing in a housing unit specifically designated as seasonal housing, like a summer cottage or winter chalet.

Customer Summary

This insight summarizes each insight in the report. If comparison locations have been added to the report, this insight also compares the subject location to any comparison locations for each data set and provides an overall similarity score. Similarity scores highlight the similarities and differences between the subject site and comparison sites.