IdealSpot Report

www.IdealSpot.com

Restaurant Location Evaluation

Mopac & Parmer


Prepared for Sample Restauranteurs on January 21, 2019


Customer Summary


This insight summarizes each insight in the report. If comparison locations have been added to the report, this insight also compares the subject location to any comparison locations for each data set and provides an overall similarity score. Similarity scores highlight the similarities and differences between the subject site and comparison sites.


Average Annual Daily Traffic


Loop 1 (N) / Loop 1 (S)

101,078



Median Household Income


1 mile ring

$ 60,014.03


Average Household Income


1 mile ring

$ 74,053.11



Median Household Income


20 minute drivetime

$ 69,357.91


Average Household Income


20 minute drivetime

$ 94,551.70



Median Household Income


30 minute transittime

$ 57,160.54


Average Household Income


30 minute transittime

$ 72,036.20



Appendix

Insight Types


Customer Summary

This insight summarizes each insight in the report. If comparison locations have been added to the report, this insight also compares the subject location to any comparison locations for each data set and provides an overall similarity score. Similarity scores highlight the similarities and differences between the subject site and comparison sites.

Vehicle Traffic

Average vehicle traffic by day of the week and by hour for a selected road segment

Residential Population (over time)

Population residing in single-family or multi-family homes.

Total Employee Count

Quarterly historical total number of employees (often referred to as daytime population). Daytime population is a key metric for understanding the density of an area during the day. Many businesses, like fast casual restaurants, need a strong daytime population to draw from to assist with store revenue. Growth or decline of employee populations over time can indicate whether a "daytime" market seems to have room to grow or is actually in decline.

Household Income

Median and average household income alongside number of households per income bracket.

Search Engine Demand

Between Google and Bing, 90% of Americans use search engines. Americans who use search engines make more than 13 billion searches per month. The terms people search for have been shown to correlate with a broad range of needs and preferences, from politics to health problems to purchase intent. Number of searches, also called search volume, is representative of consumer demand. Using search volumes, consumer demand can be directly measured and captured. Searches for a given business category represent individuals actively looking for something they currently want or need. Use search volumes to find locations that both have a large number of searches for your business category and achieve the highest market share relative to the total number of searches. This insight provides number of searches by people within a trade area over the last 30 days by business category. To provide a complete picture, we also include searches by people who are not currently in the trade area but are searching for products and services in the area.

Social Media Interest

Eighty percent of Americans regularly use social media. Activities taken on social media, whether "liking" a page, checking in to a venue, or publicly commenting on a post, are powerful indicators of interest in a business's products or services. Interest is a necessary prerequisite to any purchase. This insight shows number of people on social media within a trade area expressing interest for each of five-hundred business categories over the last 30 days.

Weekly Per-Capita Spending

Weekly Per Capita Consumer spending within the location's trade area by category.

Household Size

Household size describes the number of people living in a typical home, including children, parents, grandparents, and any other long-term residents that may live in a single home.